An engineer thinks there is a design defect in the airplane her company builds. Should she inform the FAA? A teacher in a poorly funded urban school has only one copy of software he wants to use in class. Is it morally justifiable to make copies? These cases are part of the Carroll School of Management’s pilot curriculum called the Portico Program. As the name suggests, its purpose is to introduce freshmen on the threshold of a business education—and, perhaps, a business career—to fundamental concepts of product and service development, marketing, ethics, and leadership. Two sections are being offered this year in the hope that all entering management school students will participate in the future. On September 10 in Fulton 425, CSOM Dean Andrew Boynton (above), one of several Portico Program instructors, introduced students to methods of analyzing how value is created when an item goes through the production process.