Gushu banben changtan 古書版本常談 / Mao Chunxiang zhu 毛春翔著 ; Zhonghua shuju Shanghai bianjisuo bianji 中華書局上海編輯所編輯.

Pt. 1. Introduction -- pt. 2. Commercial publishing and the expanding market for books -- pt. 3. Publishing for specialized audiences -- pt. 4. The book as a visual medium.

On the history of the book in China / Cynthia J. Brokaw -- The ascendance of the imprint in China / Joseph McDermott -- Of three mountains street : the commercial publishers of Ming Nanjing / Lucille Chia -- Constructing new reading publics in Late Ming China / Anne E. McLaren -- Reading the best-sellers of the nineteenth century : commercial publishing in Sibao / Cynthia J. Brokaw -- Niche marketing for late Imperial fiction / Robert E. Hegel -- Printing as performance : literati playwright-publishers of the Late Ming / Katherine Carlitz -- Qing publishing in non-Han languages / Evelyn S. Rawski -- "Preserving the bonds of kin" : genealogy masters and genealogy productions in the Jiangsu-Zhejiang area in the Qing and Republican periods / Xu Xiaoman -- Visual hermeneutics and the act of turning the leaf : a genealogy of Liu Yuan's Lingyan ge / Anne Burkus-Chasson -- Didactic illustrations in printed books / Julia K. Murray.

Local access dig.pdf. [Brokaw-Printing and Book Culture.pdf]
Also available in both physical book and online at Gleeson Library.

Introduction -- 1. The Making of an Imprint in China, 1000 - 1800 -- 2. The Ascendance of the Imprint in China -- 3. Distribution of Books and Literati Culture -- 4. The Problem of Access in the World of Chinese Learning -- 5. Ameliorations and a Community of Learning -- 6. Literati Writings and the Case of Qian Jinren 錢進仁 -- Notes -- Bibliographical Notes on Studies Useful for the Writing of This Book -- Glossary -- Index.

"Joseph McDermott traces the history of the book in China from 1000 to 1800, illustrating the Chinese experience with books through comparisons to other civilizations, particularly those in Europe. He presents novel analyses of the changes in Chinese woodblock book-making over several centuries and a new view of the period in which the printed book replaced the manuscript. He also explores the distribution and marketing structure of books and the history of book collecting. This broad and comprehensive account of the development of printed Chinese culture from 1000 to 1800 is written for anyone interested in the history of the book. It also offers important new insights into book culture and its place in society for the student of Chinese history and culture"--OCLC #239488520

Local access dig.pdf. [McDermott-Social History Chinese Book.pdf]