Pt. 1. Introduction -- pt. 2. Commercial publishing and the expanding market for books -- pt. 3. Publishing for specialized audiences -- pt. 4. The book as a visual medium.

On the history of the book in China / Cynthia J. Brokaw -- The ascendance of the imprint in China / Joseph McDermott -- Of three mountains street : the commercial publishers of Ming Nanjing / Lucille Chia -- Constructing new reading publics in Late Ming China / Anne E. McLaren -- Reading the best-sellers of the nineteenth century : commercial publishing in Sibao / Cynthia J. Brokaw -- Niche marketing for late Imperial fiction / Robert E. Hegel -- Printing as performance : literati playwright-publishers of the Late Ming / Katherine Carlitz -- Qing publishing in non-Han languages / Evelyn S. Rawski -- "Preserving the bonds of kin" : genealogy masters and genealogy productions in the Jiangsu-Zhejiang area in the Qing and Republican periods / Xu Xiaoman -- Visual hermeneutics and the act of turning the leaf : a genealogy of Liu Yuan's Lingyan ge / Anne Burkus-Chasson -- Didactic illustrations in printed books / Julia K. Murray.

Local access dig.pdf. [Brokaw-Printing and Book Culture.pdf]
Also available in both physical book and online at Gleeson Library.