Merchant cultures : a global approach to spaces, representations and worlds of trade, 1500-1800 /  edited by Cátia Antunes and Francisco Bethencourt.

Includes bibliographical references and index.

Merchant cultures : an introduction / Francisco Bethencourt and Cátia Antunes -- Merchant strategies for long distance trade in aristocratic political economies / Laurence Fontaine -- Commercial practices by new Christian/Jewish groups and their sense of 'cultural identity', 'loyalties' and 'belonging' / David Graizbord -- Subordinate to strangers : Thomas Kerridge at Ahmadabad in 1615 and the limits of mercantilist dogma in international commercial settings / William Pettigrew -- Commercial culture in contested spaces / Edmond J. Smith -- 'Indigenous' merchant networks and the English East India Company on the Coromandel Coast in the seventeenth century / Radhika Seshan -- Agents of empire in Golconda and Bengal : 1630-1757 / Rila Mukherjee -- Doing business by the grace of the shogun : strategies, trade negotiations, and cross-cultural (mis)understandings in early modern Nagasaki / Jurre J. A. Knoest -- Hindu mercantile culture and practices in Goa, 1750-1818 / Noelle Richardson -- The 'way of the merchant' in late imperial China / Joseph P. McDermott -- Apprentices, sojourners, expatriates : southern German merchants in European cities, c. 1450-1650 / Mark Häberlein -- Merchant culture : Holbein's triumphs / Francisco Bethencourt -- Doing business with one's sovereign : merchant-banking and portfolio management in Habsburg Portugal and the empire (1580-1640) / Edgar Pereira -- Religious freedom and institutions in pre-modern markets : is Italy's case a guide? / Germano Maifreda.

"Hans Holbein's Triumphs (1532-1534), commissioned for the headquarters of the Hanseatic League in London and Kano Naizen's The Portuguese namban ('foreigners') painted in Japan in 1543 are representations of worlds of trade, where wealth, speculation, exploitation, poverty, curiosity, encounters and the exotic relate effortlessly. These worlds multiplied in Africa, the America's, Asia and Europe as mercantile cultures met in a globalizing world. From these encounters, power, subjugation and conflict arose as part of the same world as cooperation, cross-culturalism and cosmopolitism. Understanding early modern merchant cultures is thus paramount to comprehending the sinews of globalization before 1800. Merchants worldwide shared trading interests. These interests shaped a panoply of encounters of mercantile cultures across space and time. This book sketches the commonalities and underlines the differences of mercantile practices and representations during the Early Modern period"--  Provided by publisher.

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